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Scale Wear Design LLC was built from the ground up by husband‑and‑wife team James and Lisa Haworth, long before the brand ever appeared on apparel. The story began in the early 2000s, when the couple launched Tackle Industries and Vexan Fishing with just $300 and a determination to create high‑quality fishing gear without the industry‑standard markups.
As their fishing brands grew, James and Lisa realized that outfitting their Pro Staff and customers with custom apparel was shockingly expensive. Instead of accepting those costs, they did what entrepreneurs do best—they solved the problem themselves. They founded Scale Wear Design to produce their own clothing at fair, transparent prices.
Very quickly, other fishing companies noticed the quality and affordability of Scale Wear’s custom apparel. Competitors began asking for help with their own clothing lines, and Scale Wear evolved into a trusted manufacturing partner for brands across the fishing industry. What started as a cost‑saving solution became a full‑scale apparel operation.
In 2021, James and Lisa sold Tackle Industries and Vexan Fishing—but they kept Scale Wear Design. And that decision changed everything.
Today, Scale Wear has expanded far beyond fishing apparel. The brand now produces:
Since 2021, Scale Wear has grown more than 2,500%, with annual growth rates consistently between 80% and 100%. The company continues to scale nationally through direct‑to‑consumer sales, licensing partnerships, and private‑label manufacturing.
Along the way, James and Lisa have used their brands to give back—helping raise over $2 million for veterans, police, fire and rescue organizations, children’s charities, and community causes across the country.
Scale Wear Design remains proudly American‑owned, family‑run, and committed to delivering premium gear without premium markups. What started as a $300 idea has become a fast‑growing apparel engine serving athletes, anglers, golfers, and brands nationwide.